Sunday, 25 September 2022

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Building a Luxury Brand, Digitally! | Download Free e-Book

Building a luxury brand digitally requires the owners to decide whether they are dogs or lions regarding market approach, because structure plus strategy is equal to surplus.

There are nine things to master, and we discuss them in this short book. Building a luxury brand is not about barking – speaking big, but it is about the roar – market approach, that announces consumable confidence. Whilst applicable to any brand or industry such financial services, retail, and hospitality, this short book is based on empirical research and centred on the Health and Fashion industries for context, and on South Africa as the base market.

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