Sunday, 25 September 2022


All war affects geopolitics and has a direct impact on global economics by reshaping demand and supply. From an international trade perspective, the current Russia-Ukraine dispute has created opportunity for largest African agricultural commodity exporters like South African, into Russia and EU as well. Global maize, wheat, fruit, and so forth, will never be the same.

South African small businesses are capable of sustaining the lives of their business owners, communities, and the national economy, as they are the largest employer (50% of labour force), and contribute over 30% of GDP. The World Bank and International Finance Corporation (IFC) call this sector "The Unseen Sector of South Africa". It is unseen because it is the most ignored yet has the greatest potential, as it is involved in all other sectors.

The Private Security industry in South Africa is growing, as the need for protecting business and personal assets in the country is on the increase. The South African Private Security industry mainly provides guarding, monitoring, armed reaction, escorting, investigating and other security-related services to private individuals and companies. 

A Company Profile is a must have for business growth in dynamically expanding economic territories in Africa, as it is elsewhere. Business in Africa is fast becoming demanding as most economies are on empowerment drivers of local entrepreneurs, and that creating a rise in the supply of alternatives for consumers.

Download this file (GetAProfileByKupa2021.pdf)GetAProfileByKupa2021.pdf[GetAProfile | Client Portfolio]2576 kB

In South Africa, for a successful Digital Marketing strategy for business owners, there is need to conduct a Social Media Audit of the business and its brands. Just as in Accounting, an Audit helps measure performance and identify challenges that need to be overcome, to ultimately point at profitability; so, it is with social media for a business's Digital Marketing strategy.

Facebook has changed its name to Meta, a brilliant move from a Blue Ocean Shift perspective; a shift presenting new product and service journeys for the group, and its communities of Advertisers, Content Creators, Developers and Partners as virtual reality takes over the next marketing age of economics. The Metaverse is here!